Tactical writing on how a modern website turns visitors into clients for service firms.
Most small-firm owners think about their website roughly like this: it was built a few years ago, costs a few euros a month for hosting, and — done. It sits there. It exists.
Read →In the previous article I wrote about why most small-firm websites don't bring in clients. The reason almost always comes down to the same thing: the owner looks at the site differently than a…
Read →In the previous two articles we covered why small-firm websites don't bring in clients, and the specific mistakes I see most often. Now we change the angle.
Read →By this point in the series we've gone through why small-firm websites don't bring in clients, the most common mistakes, and what a good site looks like from a potential client's angle. Now comes…
Read →Over the last few years I've seen the same scene play out in conversations with small-firm owners: someone noticed that when you search for services on Google, the first results are from the map —…
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