Launch your software project without technical experience — and without losing control.
I help non-technical founders plan, structure, and kick off software development so projects don't fail, money isn't wasted, and progress is fully transparent.
In one week, you'll have:
No chaos. No guessing. No blind trust in developers.
This is for you if:
You want to build software but don't know where to start
You're not technical and don't want to become a CTO
You're hiring freelancers or a small remote team
You're afraid of wasting time and money on the wrong decisions
You don't need to write code to run a successful software project.
You need structure, clarity, and the right process.
Why trust this process?
8+
Years building and launching real software products
Teams
Worked with startups, solo founders, and distributed teams
Insight
Seen projects fail — and know exactly why
Most software projects fail before the first line of code is written.
This service exists to prevent that.
Most founders fail not because of bad ideas — but because of bad execution.
Common mistakes:
- Hiring developers without a clear plan
- No documentation or ownership clarity
- No understanding of what "done" actually means
- No visibility into progress or risks
The result?
- Missed deadlines
- Burned budgets
- Frustration and lost momentum
This is avoidable.
A clear, structured path from idea to active development
I guide you through the entire pre-development and early execution phase, so you can start building with confidence.
You don't manage developers by intuition.
You manage them with systems.
Work Stages
Project Planning
We define exactly what needs to be built before anyone writes code.
You get:
- Clear use-cases and feature breakdown
- Logical blocks of work
- Rough time and cost estimates
- Recommended team composition
Outcome: You understand the scope, risks, and priorities of your project.
System Setup & Documentation
I set up the entire working environment for your project.
Includes:
- Project management (Linear/Jira)
- Documentation hub (Notion)
- Communication setup (Slack)
- Code repository (GitHub)
- Deployment workflow guidance
Everything is documented so your team knows how work moves from idea to release.
Outcome: Your project runs on clear processes — not assumptions.
Project Kick-Off
I guide you and your developers through the system.
We:
- Walk through the documentation
- Explain roles and responsibilities
- Align on feature delivery flow
- Start development the right way
Outcome: Everyone knows what to do, how to do it, and who owns what.
Ongoing Q&A & Guidance
I stay involved to help you navigate real-world issues.
Includes:
- Weekly Q&A calls
- Team meeting participation
- Process issue resolution
Outcome: Problems are solved early — before they turn into expensive mistakes.
Is this worth the investment?
Use this calculator to see what one month of wasted development actually costs.
Your Monthly Development Costs
The Real Cost of One Wasted Month
Compare to the engagement cost:
Full project setup: $3,000 - $9,000
(depending on project complexity)
Avoiding just one month of waste more than pays for the entire engagement.
Not sure where to start?
Get a free project estimation and readiness check.
Understand:
- What your project actually requires
- Where the biggest risks are
- What needs to happen before hiring developers
Why planning matters more than code
Developers execute — they don't define strategy.
Without a plan:
- Estimates are meaningless
- Progress is impossible to measure
- You can't tell if someone is doing a good job
Project planning gives you:
- Control
- Predictability
- Confidence
This is where successful projects are made.
Learn how to manage a software project — without being technical
Get a free crash course on software project organization.
You'll learn:
- How modern development teams work
- What tools matter (and which don't)
- How to track progress without micromanaging
Guarantees & Reassurance
Clear deliverables at every stage
Full transparency and documentation
Money-back guarantee on the first stage
You stay in control at all times
No long-term contracts.
No dependency on me to "keep things running."
I work hands-on and take only one new client per month.
This ensures:
- Full attention to your project
- High-quality documentation
- Real involvement, not advice from the sidelines
If availability is open, book now.
Frequently Asked Questions
"I'm not technical. Will I even understand what's going on?"
Yes.
This service is specifically designed for non-technical founders. Everything is explained in plain language, documented step by step, and structured so you always know:
- What is being built
- Why it's being built
- What stage the project is in
You don't need to write code or understand technical details to run a software project successfully.
"How is this different from hiring a developer or an agency?"
Developers build. Agencies deliver code.
I focus on structure, process, and decision-making — the things that determine whether development succeeds or fails.
Most projects fail because:
- There is no clear plan
- No shared understanding of priorities
- No ownership or process clarity
This work happens before and during development, not after problems appear.
"Can't I just use tools like Jira or Notion myself?"
You can — but tools don't create systems.
Without experience, most founders:
- Set up tools incorrectly
- Overcomplicate workflows
- Miss critical documentation
- Don't know what actually matters
I design a working system, not a tool setup. Everything is aligned to how real development teams operate.
"What if I already have developers?"
That's completely fine. In fact, this often works even better.
I help:
- Align your team around a shared process
- Clarify roles and responsibilities
- Fix gaps in planning and documentation
- Reduce friction and misunderstandings
Your developers keep doing what they do best — building.
"Do you help me find developers?"
Yes, if needed.
I can:
- Help define the roles you actually need
- Provide guidance on where to find freelancers
- Assist with screening and technical evaluation
The goal is to avoid hiring the wrong person for the wrong job.
"Do you manage my project day-to-day?"
No — and that's intentional.
I don't replace a project manager or become a permanent dependency.
Instead, I:
- Set up the process
- Teach you how it works
- Guide you through early execution
- Stay available for Q&A and problem-solving
You remain in control of your project.
"What happens after the kick-off?"
You'll have:
- A clear project plan
- Documented processes
- A functioning system your team follows
- Confidence in how work is done
You can continue independently or keep me involved through limited advisory support.
No lock-in.
"How long does this take?"
The initial setup takes about one week, depending on project complexity.
Ongoing guidance is flexible and agreed in advance.
The goal is to get you moving quickly and correctly, not drag things out.
"What if I decide not to continue after the first stage?"
That's fine.
The first stage is designed to deliver value on its own:
- Clear planning
- Structured documentation
- Actionable next steps
There's a money-back guarantee on the first stage if expectations aren't met.
"Is this only for startups?"
No.
This also works for:
- Small businesses building internal tools
- Solo founders testing an idea
- Teams modernizing existing workflows
If software is involved and clarity is missing, this applies.
"How much does it cost?"
Pricing depends on project scope and level of involvement.
You'll receive clear pricing before any work starts, with no hidden fees.
The initial call is used to determine fit and define the next step.
"What's the first step?"
Book a Project Readiness Call.
On the call, we'll:
- Review your idea
- Identify risks and gaps
- Decide whether this is the right approach for you
No pressure. No obligation.
Book a Project Readiness CallDon't let your software project fail before it starts.
Book a Project Readiness Call and find out:
- If your idea is ready to build
- What you should do next
- How to avoid costly mistakes